From Likes to Lawsuits: The Evolving Legal Landscape of Influencer Marketing

Introduction Over the past decade, influencer marketing has exploded from a niche tactic to a cornerstone of digital strategy. Brands have eagerly embraced the power of influencers to connect authentically with audiences, drive engagement, and shape consumer behavior. However, as the influencer economy has matured and its impact has grown, the legal system has taken […]